{"id":9303,"date":"2015-07-28T10:20:42","date_gmt":"2015-07-28T15:20:42","guid":{"rendered":"http:\/\/www.shipstation.com\/?p=9303"},"modified":"2024-10-08T13:55:50","modified_gmt":"2024-10-08T18:55:50","slug":"really-made-usa","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/really-made-usa\/","title":{"rendered":"Is It Really Made in the USA?"},"content":{"rendered":"\n<p>The label \u201cMade in the USA\u201d appeals to many consumers. Quite simply, Americans want to buy products that create or keep jobs in the US. According to a <a href=\"http:\/\/www.consumerreports.org\/cro\/magazine\/2013\/02\/made-in-america\/index.htm\" target=\"_blank\" rel=\"noopener\">survey conducted by Consumer Reports National Research Center<\/a>, 78 percent of Americans would rather buy an American product than an identical product made abroad.<\/p>\n\n\n\n<p>That being the case, labeling your product \u201cMade in America\u201d amounts to an advertising claim. To make that claim, you must comply with the strict guidelines laid down in the <a href=\"https:\/\/www.ftc.gov\/system\/files\/documents\/plain-language\/bus03-complying-made-usa-standard.pdf\" target=\"_blank\" rel=\"noopener\">Federal Trade Commission\u2019s Made in USA policy<\/a>, which requires products labeled American-made to be \u201call or virtually all\u201d made in the US. The policy is complex\u2014in fact, it takes more than 40 pages to explain the ins and outs. The term \u201cUnited States,\u201d by the way, includes the 50 states, the District of Columbia, and US territories &amp; possessions.<\/p>\n\n\n\n<p>Companies don\u2019t need permission to make a claim \u2013 but they face penalties for failing to comply with the FTC\u2019s Enforcement Policy Guidelines.<\/p>\n\n\n\n<p><strong>Product Advertisements<\/strong><\/p>\n\n\n\n<p>Product advertisements fall into two categories:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Express advertisements, with labels bearing the legend \u201cUSA,\u201d \u201cMade in the USA\u201d or \u201cOur products are American-made.\u201d<\/li>\n\n\n\n<li>Implied advertisements that use US symbols such as a flag, a map, a reference to a headquarters location in the US \u2013 or even an ad that describes the \u201ctrue American quality\u201d of the product.<\/li>\n<\/ol>\n\n\n\n<p>Be careful you don\u2019t claim \u2013 either expressly or implicitly \u2013 that your entire product line is American-made if only some products meet that standard.<\/p>\n\n\n\n<p><strong>Making a Claim<\/strong><\/p>\n\n\n\n<p>Claims fall into four categories:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Unqualified claims, which are held to the \u201call or virtually all\u201d standard. Several factors are considered when it comes to qualifying for this standard. First, the product\u2019s final processing or assembly must take place in the US. Second, the commission considers how much of the product\u2019s total manufacturing costs are incurred in the US. The final requirement is how far removed the foreign content is from a finished product. The FTC notes that consumers tend to be less concerned about foreign content incorporated early in the manufacturing process than content that is a direct part of the finished product.<\/li>\n<\/ol>\n\n\n\n<p>The FTC explains, for example, \u201dThe steel used to make a single component of a complex product (for example, the steel used in the case of a computer\u2019s floppy drive) is an early input into the computer\u2019s manufacture, and is likely to constitute a very small portion of the final product\u2019s total cost. On the other hand, the steel in a product like a pipe or a wrench is a direct and significant input.\u201d Therefore, whether the steel in a pipe or wrench is imported constitutes a significant factor in whether the finished product is made in the US.Qualified claims, which indicate that a product is , rather than completely, American. For example, a product could say \u201cMade in from imported parts\u201d or \u201c70% US content.\u201d<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Qualified claims, which indicate that a product is partially, rather than completely, American. For example, a product could say \u201cMade in US from imported parts\u201d or \u201c70% US content.\u201d<\/li>\n\n\n\n<li>Comparative claims, i.e., \u201cOur products use more US content than all other camera manufacturers\u201d or \u201cOur new model uses twice as much US content as the previous model.\u201d These claims have to be substantial. \u201cTwice as much\u201d can\u2019t be an upgrade from 2% to 4%.<\/li>\n\n\n\n<li>\u201cAssembled in USA\u201d claims are permissible when 1) the principal assembly takes place in the US and 2) the assembly is a substantial part of the process. If all the major components of a computer, including the motherboard and hard drive, are imported, simply putting those components together in what the FTC describes as a \u201cscrewdriver operation\u201d doesn\u2019t qualify for the \u201cAssembled in USA\u201d claim.<\/li>\n<\/ol>\n\n\n\n<p>With those requirements in mind, before you add that \u201cMade in America\u201d label to your product or products, be sure you\u2019re knowledgeable about all the rules governing that appellation. As you read through the FTC guidelines, you\u2019ll notice they contain sometimes tricky nuances between what\u2019s acceptable and what isn\u2019t.<\/p>\n\n\n\n<p>Still, if you can legitimately label your product \u201cMade in America,\u201d it\u2019s clearly to your benefit to do so. Americans are partial to products made and assembled in this country. So a \u201cMade in the USA\u201d designation can give those items a boost in the marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rules about labeling your products Made in America or Made in the USA.<\/p>\n","protected":false},"author":77,"featured_media":9343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-9303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-basics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is It Really Made in the USA? |\u00a0<\/title>\n<meta name=\"description\" content=\"The rules about labeling your products Made in America or Made in the USA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipstation.com\/blog\/really-made-usa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is It Really Made in the USA?\" \/>\n<meta property=\"og:description\" content=\"The rules about labeling your products Made in America or Made in the USA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipstation.com\/blog\/really-made-usa\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipStation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ShipStation\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-28T15:20:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-08T18:55:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/07\/MadeFeature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Fagerland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shipstation\" \/>\n<meta name=\"twitter:site\" content=\"@shipstation\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Fagerland\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.shipstation.com\/blog\/really-made-usa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shipstation.com\/blog\/really-made-usa\/\"},\"author\":{\"name\":\"Maria Fagerland\",\"@id\":\"https:\/\/www.shipstation.com\/#\/schema\/person\/09e355f24a8348de6d1faf88a7566f38\"},\"headline\":\"Is It Really Made in the USA?\",\"datePublished\":\"2015-07-28T15:20:42+00:00\",\"dateModified\":\"2024-10-08T18:55:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shipstation.com\/blog\/really-made-usa\/\"},\"wordCount\":728,\"publisher\":{\"@id\":\"https:\/\/www.shipstation.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shipstation.com\/blog\/really-made-usa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2015\/07\/MadeFeature.jpg\",\"articleSection\":[\"Shipping Basics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shipstation.com\/blog\/really-made-usa\/\",\"url\":\"https:\/\/www.shipstation.com\/blog\/really-made-usa\/\",\"name\":\"Is It Really Made in the USA? 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