{"id":18564,"date":"2018-07-05T09:00:20","date_gmt":"2018-07-05T14:00:20","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=18564"},"modified":"2024-10-08T13:04:13","modified_gmt":"2024-10-08T18:04:13","slug":"pinterest-buyable-pins-tutorial","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/pinterest-buyable-pins-tutorial\/","title":{"rendered":"How to Get Started with Pinterest Buyable Pins"},"content":{"rendered":"\n

In recent posts, we’ve discussed how to use Pinterest for ecommerce. We went over the fundamentals of a Pinterest business account<\/a> and how to drive sales using one<\/a>.<\/p>\n\n\n\n

In this post, we’ll discuss the basics of Pinterest Buyable Pins and why your company should use them.<\/p>\n\n\n\n

What Are Pinterest Buyable Pins?<\/h2>\n\n\n\n

Over the past 2-3 years, Pinterest has become a popular shopping platform. And it’s also been an effective way for ecommerce brands to direct traffic to their sites. But thanks to Buyable Pins, Pinterest users can buy products directly on Pinterest.<\/p>\n\n\n\n

Buyable Pins are pins that allow people to buy products without leaving Pinterest. Pinterest users can pay either via credit card or Apple Pay.<\/p>\n\n\n\n

Like Product Pins, Buyable Pins show the price, availability, seller, and website. Pinterest users can use the “Add to Bag” button to add the item to their Pinterest shopping bag. Shoppers can buy the item right away or come back to their Pinterest shopping bag later.<\/p>\n\n\n\n

Pinterest doesn\u2019t charge fees for Buyable Pins. And Buyable Pins are automatically revised based on your website data. If a product price changes, the Buyable Pin will update. And if a product sells out, you don’t have to worry about the pin disappearing. Rather, there will be an out of stock notice. And the “Add to Bag” button will not be available until it’s restocked.<\/p>\n\n\n\n

Additionally, your company still handles shipping and customer service. So you can manage it the same as you would for your ecommerce store \u2014 as long as it follows Pinterest\u2019s guidelines<\/a>. After a customer purchases an item, you must send a confirmation email with the order details. This includes price, taxes or fees, shipping information, and contact information. You’re also required to respond to questions and concerns in a timely manner.<\/p>\n\n\n\n

How Pinterest Buyable Pins Work<\/h2>\n\n\n\n

Below is an example of a Buyable Pin. Pinterest users can immediately see if a pin is a Buyable Pin because it will have an “Add to Bag” button. Additionally, the pin displays the seller, price, and option to view the return policy. (Note: Pinterest requires all sellers to include a return policy for buyers.)<\/em><\/p>\n\n\n\n

To buy the product, the shopper clicks the “Add to Bag” button.<\/p>\n\n\n\n

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\"Kate<\/figure>\n\n\n\n

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From there, the shopper chooses the item quantity.<\/p>\n\n\n\n

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\"Add<\/figure>\n\n\n\n

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Some products require the shopper to choose color and\/or size. If a certain size or color is sold out, then the option will not be available. After the shopper selects a size and\/or color, she clicks Done.<\/p>\n\n\n\n

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\"Customize<\/figure>\n\n\n\n

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Once the shopper provides the required details, she presses the Go to Checkout button. Then she’ll fill out credit card and shipping address information. If she prefers, she can save these details to make the buying process easier in the future.<\/p>\n\n\n\n

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\"Pinterest<\/figure>\n\n\n\n

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The shopper has the option to buy the product right away or complete the transaction later. After the transaction is complete, the shopper receives a confirmation email.<\/p>\n\n\n\n

Why Your Company Should Use Pinterest Buyable Pins<\/h2>\n\n\n\n

Pinterest is a great way to improve brand awareness<\/a> for your business. When Buyable Pins were first released in 2015, 90% of purchases were from new customers. If you\u2019re looking for a way to increase your customer base, Buyable Pins could be the way to go.<\/p>\n\n\n\n

Also, as I mentioned before, Pinterest users can buy from you without leaving the site. This convenience is one of the biggest reasons Buyable Pins can help increase sales.<\/p>\n\n\n\n

There have been multiple success stories with Buyable Pins generating almost immediate results. Online clothing retailer Spool No. 72 found that after eight weeks of using Buyable Pins, 30% of their Pinterest sales<\/a> came from Buyable Pins.<\/p>\n\n\n\n

How to Sign Up for Pinterest Buyable Pins<\/h2>\n\n\n\n

To use Buyable Pins, you must be a U.S. merchant with a Pinterest Business account. And Buyable Pins are currently available only through Shopify<\/a> and BigCommerce<\/a>.<\/p>\n\n\n\n

Additionally, there are certain products that aren\u2019t eligible for Buyable Pins on Pinterest at this time. These include the following:<\/p>\n\n\n\n