{"id":18197,"date":"2018-06-06T09:00:44","date_gmt":"2018-06-06T14:00:44","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=18197"},"modified":"2024-10-10T12:23:29","modified_gmt":"2024-10-10T17:23:29","slug":"create-pinterest-business-account","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/create-pinterest-business-account\/","title":{"rendered":"How to Create a Pinterest Business Account for Ecommerce"},"content":{"rendered":"\n

You might not have heard much about Pinterest in a while. Maybe you figured that its usefulness had been overtaken by Instagram<\/a>, or Facebook<\/a>, or other platforms. Well, Pinterest is far from dead. In fact, it may become your favorite secret marketing weapon.<\/p>\n\n\n\n

What is Pinterest?<\/h2>\n\n\n\n

Pinterest is a free, visual platform launched in 2010 and currently has more than 200 million active users<\/a>.<\/p>\n\n\n\n

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\u201cPeople come to Pinterest looking for ideas to discover, save and do. Your Pins help our audience understand what your brand stands for and how it can fit into their lives.\u201d \u2013 Pinterest<\/a><\/em><\/p>\n<\/blockquote>\n\n\n\n

Users can \u201cpin\u201d images and video (ideas, services, or products) to virtual \u201cboards\u201d on subjects of interest. The boards keep everything organized. Pinners find ideas by searching for keywords and hashtags and by following people whose pins they like.<\/p>\n\n\n\n

One of the benefits of Pinterest, for both users and businesses, is that information is often saved, not just viewed in a fleeting social media feed. Even if a Pinterest user doesn\u2019t buy your product now, that same user might buy your product later, when viewing a board.<\/p>\n\n\n\n

Popular Categories<\/h4>\n\n\n\n
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There are four broad categories that are most popular for Pinterest Boards:<\/p>\n\n\n\n

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  1. Art, Art Supplies and Hobbies<\/li>\n\n\n\n
  2. Flowers, Food, Drinks and Gifts<\/li>\n\n\n\n
  3. Home, Garden and Pool\/Spa<\/li>\n\n\n\n
  4. Health and Beauty<\/li>\n<\/ol>\n\n\n\n

    Also known as \u2013 an ecommerce marketer\u2019s<\/a> dream!<\/p>\n\n\n\n

    Buying Behavior<\/h4>\n\n\n\n

    If you\u2019re still skeptical about how Pinterest can help you sell products online, check out these statistics:<\/p>\n\n\n\n