{"id":11878,"date":"2016-07-11T08:00:17","date_gmt":"2016-07-11T13:00:17","guid":{"rendered":"http:\/\/www.shipstation.com\/?p=11878"},"modified":"2024-10-08T14:48:20","modified_gmt":"2024-10-08T19:48:20","slug":"advanced-instagram-tips-get-followers-sponsored-ads-sponsored-posts-product-reviews","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/advanced-instagram-tips-get-followers-sponsored-ads-sponsored-posts-product-reviews\/","title":{"rendered":"Advanced Instagram Tips \u2013 Get More Followers with Sponsored Ads, Sponsored Posts and Product Reviews"},"content":{"rendered":"\n<p><em><strong>Sixth in a series<\/strong><\/em><\/p>\n\n\n\n<p>Now that you&#8217;re on Instagram, you may want to consider spending some advertising dollars to expand your reach. You can do this with sponsored ads, sponsored posts and product reviews. Here\u2019s how:<\/p>\n\n\n\n<p><strong>Why Sponsored Ads?<\/strong><strong><br><\/strong>With an ad, you can promote your brand to anyone in your selected target audience. The key is to keep the content engaging and aimed at a particular demographic.<\/p>\n\n\n\n<p>Software marketing company Kenshoo says users are 2\u00bd times more likely to click on Instagram ads than ads on other social media platforms, <a href=\"http:\/\/fortune.com\/2015\/09\/09\/instagram-advertising\/\" target=\"_blank\" rel=\"noopener\">Fortune<\/a> reported last year.<\/p>\n\n\n\n<p><span style=\"line-height: 1.5;\">You can create ads for Instagram on Facebook, using <\/span><a style=\"line-height: 1.5;\" href=\"https:\/\/www.facebook.com\/ads\/manager\" target=\"_blank\" rel=\"noopener\">Ad Manager<\/a><span style=\"line-height: 1.5;\">, <\/span><a style=\"line-height: 1.5;\" href=\"https:\/\/www.facebook.com\/campaign\/landing.php?campaign_id=163681540489385&amp;creative=cta_link&amp;placement=%2Fbusiness%2Fhelp%2F976240832426180&amp;url=https%3A%2F%2Fwww.facebook.com%2Fads%2Fmanage%2Fpowereditor%2F\" target=\"_blank\" rel=\"noopener\">Power Editor<\/a><span style=\"line-height: 1.5;\"> or the Facebook Ads API (application programming interface). First, though, you\u2019ll need to link your Instagram account to the Facebook ads account you want to use for your Instagram ads. You\u2019ll need a Facebook page to do this. Facebook takes you through the process with a <\/span><a style=\"line-height: 1.5;\" href=\"https:\/\/www.facebook.com\/business\/help\/1634705703469129\" target=\"_blank\" rel=\"noopener\">step-by-step guide<\/a><span style=\"line-height: 1.5;\">.<\/span><\/p>\n\n\n\n<p>Facebook offers you a choice of objectives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clicks to website<\/li>\n\n\n\n<li>Website conversions<\/li>\n\n\n\n<li>Mobile app installs<\/li>\n\n\n\n<li>Mobile app engagement<\/li>\n\n\n\n<li>Video views<\/li>\n<\/ul>\n\n\n\n<p>You also have a choice of advertising mediums: Photo ads, video ads and carousel ads.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"204\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/instagram-ads-300x204.png.webp\" alt=\"instagram ads\" class=\"wp-image-11880\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/instagram-ads-300x204.png.webp 300w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/instagram-ads-768x522.png.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/instagram-ads-1024x696.png.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/instagram-ads-350x238.png.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/instagram-ads-544x370.png.webp 544w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/instagram-ads-634x431.png.webp 634w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/instagram-ads-82x56.png.webp 82w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/instagram-ads-159x108.png.webp 159w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/instagram-ads.png.webp 1185w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video ads can be 30 seconds long. All Instagram videos play automatically without sound, so try to convey your story in pictures. Start the video off with motion to grab attention.<\/li>\n\n\n\n<li>With carousel ads, people can swipe to see up to five images. A call-to-action button \u2013 the only place other than your profile to allow clickable links \u2013 will take them to your website.<\/li>\n<\/ul>\n\n\n\n<p>The best ads on Instagram look more like organic content than ads, though they do carry the \u201csponsored ad\u201d logo in the corner. Keep the text from being salesy, and if you plan to use your logo, do so subtly.<\/p>\n\n\n\n<p><strong>Sponsored Posts and Product Reviews<\/strong><\/p>\n\n\n\n<p>Find Instagram influencers that cater to your demographic, and pay for sponsored posts on their Instagram account. In some cases, you may simply have to send a product for them to review. That way, you leverage their cachet to promote your products and services. You can also ask an Instagrammer to do a \u201ctakeover,\u201d or post on your account for one to three days.<\/p>\n\n\n\n<p>Take care to focus on influence, not just reach or popularity. You want someone who influences purchases, not just shares. Be sure the influencer is making sales to his or her target audience. And make sure you have an \u201cout\u201d in case the relationship turns out to be a poor fit.<\/p>\n\n\n\n<p>Beware, too, of so-called influencers who\u2019ve purchased \u201cfake followers.\u201d You can spot the fakes by reviewing the influencer\u2019s followers. If hundreds or thousands of followers have no profile pictures and little or no content, they are likely fake. Be suspicious of an influencer with 50 thousand followers who only gets six comments per upload, and be aware that fake accounts typically follow a lot more people than are following them. Do the research before signing on the dotted line.<\/p>\n\n\n\n<p>Once you\u2019ve found your first authentic influencer account, follow it, and Instagram will show you \u201csimilar accounts.\u201d Accounts that accept paid posts typically include an email address in their bio. Send a brief email about your company. Let them know you have something you think their audience will love, and <strong>ask for their sponsored post pricing<\/strong>. If there\u2019s no indication, email and ask whether they do featured reviews or sponsored posts, and what their policies and prices are for each option.<\/p>\n\n\n\n<p>For a sponsored post, you\u2019ll probably create the ad for the site. In that case, do some research to figure out which photos and posts receive the most engagement, and keep that in mind when creating your ad. But don\u2019t send users to your website. Instead, link back to your Instagram account.<\/p>\n\n\n\n<p>Alternatively, for a review, decide what product, service and\/or brand messaging you want to promote. The Instagrammer will create his or her own content, incorporating your product and\/or message in a way that feels authentic to the influencer\u2019s audience.<\/p>\n\n\n\n<p>Don\u2019t have time to find an influencer yourself? Some companies, such as <a href=\"https:\/\/izea.com\/\" target=\"_blank\" rel=\"noopener\">IZEA<\/a> and <a href=\"http:\/\/gosnap.co\/sv\/\" target=\"_blank\" rel=\"noopener\">GOsnap<\/a>, match up influencers and people who want sponsorships.<\/p>\n\n\n\n<p>Will it work? It did for <a href=\"https:\/\/www.instagram.com\/yumboxlunch\/\" target=\"_blank\" rel=\"noopener\">Yumbox<\/a>. The company paid for a well-known blogger and Instagrammer to post a photo of a food-filled Yumbox, with a link back to Yumbox\u2019s Instagram account. That one post doubled the company\u2019s Instagram following and spiked traffic to the Yumbox website.<br>It also worked for <a href=\"https:\/\/www.instagram.com\/bachelr\/\" target=\"_blank\" rel=\"noopener\">Bachelr<\/a>, a men\u2019s fashion and accessory startup, which set up deals with several large men\u2019s fashion accounts for its launch. The response was <a href=\"https:\/\/www.reddit.com\/r\/startups\/comments\/1i43ku\/how_i_used_instagram_to_promote_our_launch\/\" target=\"_blank\" rel=\"noopener\">so overwhelming it crashed <\/a>Bachelr\u2019s server.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"295\" height=\"300\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/bachlr-295x300.jpg.webp\" alt=\"bachlr\" class=\"wp-image-11882\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/bachlr-295x300.jpg.webp 295w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/bachlr-84x84.jpg.webp 84w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/bachlr-350x356.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/bachlr-55x56.jpg.webp 55w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/bachlr-106x108.jpg.webp 106w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/06\/bachlr.jpg.webp 485w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Advertising adds one more arrow to your arsenal. Consider devoting part of your ad spend to Instagram.<\/p>\n\n\n\n<p><span id=\"hs-cta-wrapper-edf2ef58-e8dd-412d-bce7-99de1d4880c4\" class=\"hs-cta-wrapper\"><br><span id=\"hs-cta-edf2ef58-e8dd-412d-bce7-99de1d4880c4\" class=\"hs-cta-node hs-cta-edf2ef58-e8dd-412d-bce7-99de1d4880c4\"><br><!-- [if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><br><a href=\"http:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1746827\/edf2ef58-e8dd-412d-bce7-99de1d4880c4\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-edf2ef58-e8dd-412d-bce7-99de1d4880c4\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1746827\/edf2ef58-e8dd-412d-bce7-99de1d4880c4.png\" alt=\"Start Your Free Trial\"><\/a><br><\/span><br><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><br><script type=\"text\/javascript\"><br \/>\n        hbspt.cta.load(1746827, 'edf2ef58-e8dd-412d-bce7-99de1d4880c4', {});<br \/>\n    <\/script><br><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tips for eCommerce companies to gain Instagram followers through sponsored ads, sponsored posts, and product reviews.<\/p>\n","protected":false},"author":77,"featured_media":12059,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-11878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-basics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Tips: Ads, Sponsored Posts &amp; Reviews | ShipStation<\/title>\n<meta name=\"description\" content=\"Boost your Instagram following with sponsored ads, influencer posts, and product reviews. 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