{"id":10954,"date":"2016-04-12T08:00:19","date_gmt":"2016-04-12T13:00:19","guid":{"rendered":"http:\/\/www.shipstation.com\/?p=10954"},"modified":"2024-10-09T12:47:41","modified_gmt":"2024-10-09T17:47:41","slug":"what-type-of-facebook-ad-works-best","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/what-type-of-facebook-ad-works-best\/","title":{"rendered":"Different Types of Facebook Ads and What Will Work Best for Your Business"},"content":{"rendered":"\n<p><em>Third in a series<\/em><\/p>\n\n\n\n<p>Facebook ads can drive new shoppers to your online store and remind loyal customers of your products and services. Depending on your objective, you can use Facebook advertising to bring prospects directly to your website or invite them to sign up for a newsletter, blog or email promotions.<\/p>\n\n\n\n<p>So, once you have decided to invest in a Facebook marketing program and set up your account, the next step is to create ads that will help you achieve your overall goals. Planning your campaign is essential, because Facebook has a multitude of advertising options for desktop and mobile platforms.<\/p>\n\n\n\n<p>Here is a guide, provided by <a href=\"http:\/\/thrivehive.com\/facebook-ad-types-advertising\" target=\"_blank\" rel=\"noopener\">ThriveHive<\/a>, to the various types of Facebook ads available to online retailers. These ads typically appear on the right side of the page or in the viewer\u2019s Newsfeed amid the posts of Facebook friends.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong> Website Advertising.\u00a0<\/strong>These ads can include an enticing photo or video with brief text designed to drive visitors to your company\u2019s website. This is the most direct way to gain new customers, and often includes special offers to encourage an immediate purchase.<\/li>\n\n\n\n<li><strong>External\u00a0Link Ads. <\/strong>If you have a blog post, you can use these ads to bring visitors to that site. These ads, which typically have brief text and a link, appear in Facebook\u2019s Newsfeed, making it easy for visitors to \u201cLike\u201d your page or offer comments.<\/li>\n\n\n\n<li><strong> Multi-Product Carousel Ads. <\/strong>With this option, you can display up to three different products with a link to your store. Many retailers like these ads because they give consumers more than one reason to click on your link.<\/li>\n\n\n\n<li><strong>Photo Ads. <\/strong>Many retailers use photos to showcase their products. As the old saying goes, \u201cA picture is worth a thousand words.\u201d Facebook lets you target consumers with engaging photos, brief text and a link to your store.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/1-photo-ad.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"274\" height=\"300\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/1-photo-ad-274x300.jpg.webp\" alt=\"1-photo-ad\" class=\"wp-image-10955\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/1-photo-ad-274x300.jpg.webp 274w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/1-photo-ad-350x384.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/1-photo-ad-51x56.jpg.webp 51w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/1-photo-ad-99x108.jpg.webp 99w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/1-photo-ad-476x522.jpg.webp 476w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/1-photo-ad.jpg.webp 511w\" sizes=\"auto, (max-width: 274px) 100vw, 274px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Video Ads. <\/strong>Do you want to show someone using your product? Create an engaging testimonial? Show consumers how your product operates or give them different views (front, side and back, for instance)? Video ads can do all of the above, and more. Today\u2019s consumers love the movement, action and authenticity of videos, making them a natural choice for online retailers.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/2-videoad.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"246\" height=\"300\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/2-videoad-246x300.jpg.webp\" alt=\"2-videoad\" class=\"wp-image-10956\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/2-videoad-246x300.jpg.webp 246w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/2-videoad-350x426.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/2-videoad-46x56.jpg.webp 46w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/2-videoad-89x108.jpg.webp 89w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/2-videoad-429x522.jpg.webp 429w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/2-videoad.jpg.webp 514w\" sizes=\"auto, (max-width: 246px) 100vw, 246px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Text-Only Ads. <\/strong>Text ads can be a great choice if your product or service is not photogenic, or if you want a lower-cost campaign, since there\u2019s no need to hire a photographer or videographer. These ads may not generate as much traffic as a photo of video ad, but can still create new leads for your business.<\/li>\n\n\n\n<li><strong>\u2018Likes\u2019 Ads. <\/strong>These ads have one purpose: increase the number of \u201clikes\u201d for your business\u2019 Facebook page. This feature helps you target more consumers who may be interested in your products and services.<\/li>\n\n\n\n<li><strong> Promotional Offer\u00a0Ads. <\/strong>Consumers simply click on these ads to receive your offer, along with instructions on how to redeem it. It\u2019s an excellent way to generate immediate sales and give shoppers an opportunity to see what other products or services you offer.<strong>\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The field of online advertising is evolving at a rapid pace, and Facebook is no exception, In January, Facebook introduced a new option called <a href=\"https:\/\/www.facebook.com\/business\/news\/new-features-for-lead-ads\" target=\"_blank\" rel=\"noopener\">lead ads<\/a>, which allows businesses to offer a \u201ccontext card\u201d with more information on their offers. If you wanted to sign up consumers for your newsletter, for instance, you could include information about that content on your context card. <a href=\"https:\/\/www.facebook.com\/TheSkimm\" target=\"_blank\" rel=\"noopener\">TheSkimm<\/a>, a daily email newsletter, saw its lead quality improve by 22 percent after adding a context card, according to Facebook.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/3-LeadAd-Skimm.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"178\" height=\"300\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/3-LeadAd-Skimm-178x300.jpg.webp\" alt=\"3-LeadAd-Skimm\" class=\"wp-image-10957\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/3-LeadAd-Skimm-178x300.jpg.webp 178w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/3-LeadAd-Skimm-350x589.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/3-LeadAd-Skimm-33x56.jpg.webp 33w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/3-LeadAd-Skimm-64x108.jpg.webp 64w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/3-LeadAd-Skimm-310x522.jpg.webp 310w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/01\/3-LeadAd-Skimm.jpg.webp 406w\" sizes=\"auto, (max-width: 178px) 100vw, 178px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Whatever your digital or mobile marketing goals, there\u2019s a Facebook ad that can help you hit that target!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Examples of types of Facebook ads and how to choose which ones to use.<\/p>\n","protected":false},"author":77,"featured_media":11427,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-10954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-basics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Types of Facebook Ads for eCommerce Success | ShipStation<\/title>\n<meta name=\"description\" content=\"Discover the most effective Facebook ads, including video, carousel, and promotional offers, to drive traffic and boost conversions for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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