Candace Barnette, Author at ShipStation https://www.shipstation.com/blog/author/candace-barnetteauctane-com/ Powerful shipping, simplified. eBay, Amazon, Magento eCommerce shipping Mon, 24 Nov 2025 19:52:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://www.shipstation.com/wp-content/uploads/2025/10/cropped-shipstation-favicon-270x270-1-32x32.png Candace Barnette, Author at ShipStation https://www.shipstation.com/blog/author/candace-barnetteauctane-com/ 32 32 Ecommerce Returns: How to Turn Returns into Revenue This Holiday Season https://www.shipstation.com/blog/ecommerce-returns-holiday-revenue/ Mon, 24 Nov 2025 19:52:47 +0000 https://www.shipstation.com/?p=71948 Returns are one of the most misunderstood aspects of ecommerce. While many retailers view them as a necessary cost of doing business, the smartest brands are recognizing something different: returns are actually a critical touchpoint that can make or break customer loyalty. The numbers tell a compelling story. According to the National Retail Federation, approximately […]

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]]> Ecommerce Returns Management: Transform Reverse Logistics from Cost Center to Customer Loyalty Driver https://www.shipstation.com/blog/ecommerce-returns-management-transform-reverse-logistics-from-cost-center-to-customer-loyalty-driver/ Wed, 19 Nov 2025 16:00:00 +0000 https://www.shipstation.com/?p=71837 The post-peak returns surge is inevitable. Every year, retailers and ecommerce brands brace for the January reckoning—when holiday returns flood warehouses, margins shrink, and balance sheets take a hit. But what if ecommerce returns management didn’t have to be a necessary evil? What if reverse logistics could actually strengthen customer relationships and improve your bottom […]

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]]> ShipStation Shopify Integration Success Stories: 10 Merchants Share Their Results https://www.shipstation.com/blog/shipstation-shopify-integration-success-stories/ Wed, 12 Nov 2025 20:11:31 +0000 https://www.shipstation.com/?p=71681 When Amanda Eddy admits she “almost rarely” goes into her main Shopify dashboard anymore, she’s revealing something profound about modern ecommerce operations. The growth challenge: When success creates new problems Every morning at Amanda Deer Jewelry’s Austin studio, the team used to start their day the way most successful Shopify merchants do—with a growing list […]

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]]> How to Create a Loyalty Program for the Modern Consumer https://www.shipstation.com/blog/how-to-create-a-loyalty-program-for-the-modern-consumer/ Fri, 17 Oct 2025 15:00:00 +0000 https://www.shipstation.com/?p=70999 Customer experience now shapes all parts of business. That includes what happens after someone buys from you. Consumers expect brands to engage and value customers as people, going beyond the transaction to create lasting relationships. What is a customer loyalty program? A modern definition A customer loyalty program is a structured marketing strategy that rewards […]

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]]> 8 Order Fulfillment Best Practices https://www.shipstation.com/blog/8-order-fulfillment-best-practices/ Wed, 08 Oct 2025 15:00:00 +0000 https://www.shipstation.com/?p=70720 When you think about optimizing order fulfillment, you might imagine finding more efficient picking, packing, and shipping strategies. But fulfillment is about more than just efficiency. As one panelist put it during our recent Innovation Delivered session, “Fulfillment is really the business of expectations management.” How to improve your return fulfillment process Even the best-run […]

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]]> 3 Ways to Take Your Peak Season Ecommerce Strategy from Reactive Firefighting to Proactive Design https://www.shipstation.com/blog/3-ways-to-take-your-peak-season-ecommerce-strategy-from-reactive-firefighting-to-proactive-design/ Fri, 03 Oct 2025 16:00:00 +0000 https://www.shipstation.com/?p=70528 Shipping has evolved beyond simple logistics. Today, it’s a crucial bridge between brands and customers. Good shipping builds loyalty. Poor shipping destroys it. When preparing a peak season ecommerce strategy, the question isn’t whether disruptions will happen, but how prepared you are when they do. Carrier capacity issues, peak seasons, and changing rates are now […]

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]]> The Innovation Mindset: How to Practice Creativity Like a Professional Skill https://www.shipstation.com/blog/the-innovation-mindset/ Tue, 16 Sep 2025 12:23:00 +0000 https://www.shipstation.com/?p=69967 Creativity isn’t magic—it’s a skill you can develop through deliberate practice. The myth that creativity is a talent that you’re born with stops more business innovation than any external barrier. Christina Tosi, founder of Milk Bar and two-time James Beard award winner, destroys this limiting belief with a simple truth:  “We’re not more creative than […]

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]]> Why Business Automation Isn’t Optional in 2026 https://www.shipstation.com/blog/why-business-automation-isnt-optional-in-2026/ Tue, 09 Sep 2025 15:02:29 +0000 https://www.shipstation.com/?p=69807 The companies that will thrive in 2026 have one thing in common: they’re automating the time-drains holding others back. Business automation uses technology to handle repetitive tasks automatically—without human intervention—so your team can focus on higher-value work. Your ecommerce team spends precious hours every week on tasks that could run automatically: order fulfillment, rate comparisons, […]

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]]> From Order to Outcome: Building Scalable Fulfillment Operations That Drive Growth https://www.shipstation.com/blog/building-scalable-fulfillment-operations/ Mon, 07 Jul 2025 21:39:37 +0000 https://www.shipstation.com/?p=67322 Your customer experience is dialed in—attractive storefront, easy checkout, steady orders. So why does fulfillment still feel like you’re putting out fires? You’re experiencing the scaling paradox that catches most growing businesses off-guard. The approach that works for 50 orders per month starts breaking down at 500 orders per month. As businesses grow, their fulfillment […]

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