Jason "Retailgeek" Goldberg, Author at ShipStation https://www.shipstation.com/blog/author/jasongoldberg/ Powerful shipping, simplified. eBay, Amazon, Magento eCommerce shipping Mon, 10 Nov 2025 17:57:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://www.shipstation.com/wp-content/uploads/2025/10/cropped-shipstation-favicon-270x270-1-32x32.png Jason "Retailgeek" Goldberg, Author at ShipStation https://www.shipstation.com/blog/author/jasongoldberg/ 32 32 No, Your Goal Should Not Be “Omni-channel” (And What You Should Focus on Instead) https://www.shipstation.com/blog/your-goal-should-not-be-omni-channel/ Fri, 22 Aug 2025 15:31:07 +0000 https://www.shipstation.com/?p=69446 I had the pleasure of joining ShipStation’s Innovation Delivered virtual summit, discussing commerce strategy alongside some brilliant minds in the industry. One thing I said that seemed to resonate (and maybe ruffle a few feathers) was this: I recommend against omni-channel thinking. Now, before you write me off completely, let me explain. The Problem With […]

The post No, Your Goal Should Not Be “Omni-channel” (And What You Should Focus on Instead) appeared first on ShipStation.

]]>